Links are still very important, they probably will be for a long time to come (probably even in a machine learning/AI world), they're probably less important than before, and they're definitely harder to get right.There is a strong argument to be made that brand (brand recognition, brand affinity) may be an increasingly important ranking factor and that big brands almost universally have an extremely high number of links, and although this correlation is not causal, it cannot be ignored.
Without going out and linking to other websites, you can't very easily build a brand online; it's a two-way street. However you want to think about links, whether to get you in the game or to make a difference, chances are you need more and better quality.We C级执行名单 won't cover what is or isn't a bad link here, it's been covered in detail many times, but we want to point out that if you're in it for the long haul, you need to make sure you don't. are not. build “future link debt” by building poor quality links. The overall goal in today's link building world is for links to be relevant and fit naturally, and if you can meet those 2 criteria when building links, you're probably on the way. right way.Here we have 5 link building techniques that we use regularly, which are often not appreciated: #1Create links to your other published contentIf you think about the organization of information in the offline world, similar works intersect, it is perfectly normal, natural and useful. In discussions you refer to things that have happened to you before that may be similar to what you're talking about now, non-fiction books constantly cite other similar works to support a point they make or offer another point of view.If you consistently produce top-notch content on the internet, it's only natural that you refer to some of your other valuable resources.
And it works well for so many reasons:It shows that you are an authority on a particular subjectIt helps build your brand and show that you are the expertsIt reinforces the bond value of the original coinThis gives another chance to be referred directly to youThis is not link building that needs to be systemized or scaled, it should be used when there is a natural fit that will strengthen the information you provide and provide additional value to readers.#2Media page mentionsThis is by no means a new method of link building, but it is rarely talked about.I think it still has some utility when used as part of a link building campaign and I also think it teaches a valuable lesson in thinking about where the links are most likely to come from. , in the same way that we might look at lists of resources that competitors are listed at; we know these webmasters are more open to adding links, so we might consider these links as quick wins.Link building with media page mentions is simply developing great content that features people who historically and/or consistently link to valuable content they have contributed to or been featured in from their media or "in the news" page type.For example, let's say you have a client in the dog niche and you want to connect with dog toys.