Bilibili, also known as Bilibili or Bilibili for short, is the second barrage video website in mainland China. From 2009 to the present, it took ten years from a two-dimensional "small broken station" to become the largest in the country. youth trend culture entertainment community.
What is its development process, how it emerged, and how it has continuously expanded its influence from the initial niche video community to its current status. In the first part of this article, we will conduct a brief analysis.
The first is about the history of bilibili. At the beginning, this website was called Mikufans. It was one of the backup servers of AcFun, an early two-dimensional video website in China. Mikufans provides users with a stable barrage video sharing website. The website was renamed bilibili on January 24, 2010, and has a barrage system that is different from video barrage websites such as AcFun.
At the very beginning of everything, bilibili was just a fan-judgment transfer website that targeted the second-dimensional rotten house crowd. For station B at that time, perhaps using the word target user was too formalized for it. .
The first station B was really worthy of the words "generating electricity for love", which is now regarded as a joke. At that time, the overall model of station B was very simple, and the output of most animation content was based on users Or a group of translation subtitles produced for free.
I have also been a member of a subtitle group for a while. At that time, the general production model was that members abroad obtained the film source on the Japanese animation website, processed it by the subtitle group, and released it on station B. , the new animation broadcast on Japanese TV the day before can be released on station B by major domestic subtitle groups the next day. There is no economic income in the whole process, and it is entirely country email list dependent on the user's love for the second element itself.
At that time, although station B was not formal, and did not do special maintenance on the community atmosphere (at that time, it was exhausted to ensure that the server did not crash), but due to the particularity of the user group, the overall community atmosphere showed a kind of unity, The trend of dedication, each user has a certain degree of emotion for the platform, and hopes that the platform can be maintained for a long time, which also lays the foundation for the current user atmosphere of station B. The first batch of users hope that the platform can be retained for a long time. The mood of today’s extremely inclusive community has been continuously derived.
In addition to the influencing factors of users, the continuous development of the market industry is also one of the reasons why Station B can continue to expand.
Around 2010, the two-dimensional culture began to develop and expand continuously from a niche culture with a very small user base, perhaps because the development of the Internet has increased the level of Japanese animation culture input, or because it has two The people who like dimensionality gradually grow up and become an age class with a certain social discourse power. The wind of dimensionality is indeed blowing in the country, and the successor is powerful, and it blows more and more, gradually sweeping the young group at that time.
The otaku culture has gradually changed from a small group of people with the despised stereotype of "dead zhai" into a subculture that is more accepted by the main group, and its related industries have also continued to develop in those two years. developed.