Use engagement to build an experience throughout the customer journey Engage customers and prospects before during and after the sale. While tech support or customer support may not report to marketing B B marketers should act as if they do and communicate with these groups that regularly embody critical customer interaction points. Continued customer satisfaction with the "experience" of interacting with your business is a key driver for not only continued loyalty but also delivering new customer referrals.
Empower all stakeholders through digital media platforms Empower all stakeholders to interact with your business and brand through today's “watercoolers” – social media and mobile number list mobile platforms – through a digital experience that is intuitive easy and fosters ongoing dialogue between your company and other customers and prospects. Dynamic markets require positioning adjustments Today's markets are moving and the COVID- pandemic has accelerated this shift for many companies.
While B B marketers often spend time focusing on brand positioning within the current market it's just as important to reassess your brand positioning as the market changes and new competitors enter. Positioning must hold up in an ever-changing environment to maintain relevance and connection to the people most important to your success. Three key questions that shape an experiential brand As you evaluate your current positioning and look to the future it's wise to ask the following questions about your brand.