Effective Medium 'Effective medium' stands for the Whatsapp number database medium through which you reach your interested audience. This is a mix of the right channels and the right resources. How do these brands effectively communicate their story to Whatsapp number database their interested audience? It is important to choose the right communication mix for this. This can be a combination of Whatsapp number database online and offline media.
Tony's Chocolonely and Hands Whatsapp number database Off My Chocolate have chosen the following mix of resources and channels (see table below). The mix of online and offline means for communication. As you can see there is overlap here and there. Still, they generally choose Whatsapp number database different ways to get their distinctive message across to the right audience. This makes sense as they both serve a different interested audiences. Tony's Chocolonely For example, Tony's Chocolonely chooses to use 'video' as an effective medium because it is a powerful way to Whatsapp number database convey their mission.
It is easier to convey emotion through images and sound than through text. Another example is the use of advertisements. This can be in Whatsapp number database offline and online media. It is a good way for Tony's Chocolonely to bring their story (further) to the attention of their interested audience. Hands Off My Chocolate Hands Off My Chocolate, on the Whatsapp number database other hand, opts for textual content such as blogs, which also serve as recipes.