Monetary brand value must express economic interest and be calculated using cash flows. Cash flows can be valued in terms of revenue, economic surplus, or cost savings. The Financial Aspects of Brand Valuation Standard specifies capital value-oriented brand valuation, implementing a market price-oriented or cost-oriented approach. You are free to decide which method to use. But it should be decided according to the purpose of evaluation, value concept and brand characteristics.
However, the standards are presented in great Philippines WhatsApp Number List detail, especially the approach to capital value-oriented procedures. From this it can be concluded that its application should have the highest priority. use the cost-oriented method if other methods are not suitable. The established brand values ​​can also be checked without hesitation using the cost-based approach. The program requirements will now be discussed in more detail below.
Did you know about our brand management seminars? Brand Valuation Capital Value Approach The capital value approach values ​​a brand based on the present value of future after-tax cash flows, discounted using an appropriate capitalization rate. These cash flows must be attributed to the brand and can be determined using the following methods: Cash Flow Calculation Method Comparison Brand Valuation The volume premium method.