His session covered how ESPN handled the migration of its large site. Patrick walked us through how ESPN planned and executed domain migration from an SEO perspective, sharing key lessons and fundamentals SEOs need to avoid common pitfalls and ensure minimal traffic loss. Patrick kicked off his presentation by listing the benefits of site migration: Clean Slate of SEO Benefits: Revitalized Domain Authority, Fresh Indexes, and More Technical advantages: technology debt relief, cost savings Marketing Benefits: Branding.
Engineering in the early planning stages and regularly thereafter. He gave us a list of tasks to consider during site migration when working with these teams: Advertising Continue reading below Create an SEO migration plan Create hair masking service an SEO migration business case Benefits and risks Impact assessment SEO Launch Checklist Bug Tracking Pre-Launch Checklist Redirect SEO criteria Clean up old redirects Redirect tests (create a browse list) Site updates Canonical Robots Sitemaps HREFLANG Structured data GSC Verification Check again with the Google News/Publisher program if you are a publisher Take advantage of this blank slate opportunity to adopt.
Advertising Continue reading below Watch the live stream now! Watch more of our Facebook Live SEJ sessions on our Facebook channel. Most marketers spend a staggering amount of time creating content when they don't need it. More than 3 million blog posts are published every day. Most of the content you want to create and share with your audience already exists in one form or another. You could save hours of your content marketing efforts and time with effective content curation. Content curation helps you: Boost your brand visibility by sharing more Create a positive impact on your SEO efforts Have more conversations and increase engagement Build trust.