As a 2B product manager, we often encounter completely new industries/enterprises. So is there a better way to understand a company's business more quickly and accurately? This article believes that there is a set of more general methods that can help you solve this bulk sms service problem from the outside to the inside and from the shallow to the deep. In the previous article "The user experience of 2B products is worth redoing" , we talked about the design of 2B products. bulk sms service Today we continue to talk about the first link of 2B product design: how to quickly and accurately understand a company's business.
The following content will take you to study the business of an enterprise step by step from the outside to the inside and from the shallow to the deep. 1. Visit the official website of the company When opening a company's official website, there are basically typical top bulk sms service navigations, such as: home page, products, customers, about us, etc. Here's a fast track to getting an overview of a business A company with a relatively mature corporate culture will describe its corporate vision, mission and values here. Seeing these 3, will you be familiar with the business bulk sms service canvas we introduced earlier? If the architecture of an enterprise's business model is compared to a house, the vision, mission, and values are the roof (top-level design).
We can see what is the corporate positioning that the company wants to convey to the outside world? Product: Here we directly replace the customer value bulk sms service provided by the company with products (including services, solutions, etc.). As Yu Jun said: Enterprises use products as a medium to exchange value with users to achieve the purpose of creating business value. Through the company's product introduction and trial (for example, the product can be tried online), we can quickly understand its ability to create customer value. Customers: As for us, companies generally describe the customers they serve? Through which channels (for example, there bulk sms service are many subsidiaries in the country, etc.)? With the introduction of customers and cases here, we can understand the typical customers of the company and the number of customers,