He also tells you, You know what? None of your competitors are buying those keywords you are showing up on. You probably have a broad match between them, you should use negative matches. This is a simple report. All you do is enter your domain and it selects the competitors for you. You run the report and then it gives you this advice. It's point and click, super simple. It takes everything that and makes it really easy. Interestingly, it's sort of the same type of thing as deal management tools. If you use Quizzio, or Morin or something like that they will give you some really good advice. For people unfamiliar with the history of the Google API and the Raven Tools thing, Google, in a way, enforces this separation of church and state. [With] lots of fruit at hand, how do you know if what you're doing is actually going to cause long-term damage?
If you're on the long haul and we're fax list obviously one of those companies that's in it for the long haul, you look at it and you're like, 'Well, what's the risk I'm lending to create backlinks, in two or three years, Google could penalize us for that? If you open up Majestic or whatever and put in your competitor's domain, and you're like, I'm going to drop by here and find out if they have any links that would like to get. Or, however, you want to start this process. If you go there, you end up seeing millions and millions of backlinks from everywhere, like every dark corner of the internet. You can look up Domain Authority and try to figure out, Which of these might work for me? but you really don't know much about those links. You have to research every one of them and it really kills the productivity of the whole thing.
First of all, there's a whole bunch of duplicates. You might be looking there and have to scroll through many, many pages to find the items you need. We built a backlink tool about 2 years ago. The guiding principle was: only show you backlinks that will be safe for you. Never show duplicates either. Let's just make it as if this link is going to get you in trouble. The main reason these are safe backlinks is that they are all indexed by Google. They are currently indexed by Google. What's interesting about this is that because we have our other database, we have the database, we know exactly what the authority is, what the link equity of that link is, because we know what each page ranks on. To listen to this Marketing Nerds podcast with Mike Roberts & Brent.